Varun Siddaraju

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Harnessing Augmented Reality(AR), Virtual Reality(VR) & Mixed Reality(MR) : Varun Siddaraju

VeeRuby Technologies Pvt Ltd is an IT firm based in Mysuru, India and has an office in Seattle, USA. The company specializes in elevating experiences through AR, VR & XR.

VeeRuby is ranked as one of the top AR/VR development companies in India on the GoodFirms platform.

GoodFirms’ team provided support for setting up and optimizing the company’s profile on its platform, which was invaluable. Mr. Siddaraju calls it a go-to platform for finding solution providers due to its credibility and ratings. He would even recommend it to others to increase their visibility and connect with new clients.

The GoodFirms team interviewed Mr. Varun Siddaraju, CEO of VeeRuby Technologies. Let’s have a glimpse of this interview and learn more about the company, its vision, and its accomplishments.

Company Introduction

VeeRuby, which was founded in 2019 comprises experts in the field of AR/VR/XR solutions. The company excels in integrating technology, bridging the gap between physical and virtual realms.

Mr. Varun Siddaraju stated that as a CEO, his role is to lead the team to push the boundaries of innovation and customization. The company has constantly surpassed expectations and delivered exceptional results.

VeeRuby has an extensive portfolio and showcases its readiness to meet client’s unique needs. The company has honed expertise due to extensive years of exploration and experimentation by working with startups, SMBs and Fortune 500 companies.

Story Behind the Inception

It started with the desire to create something meaningful for the people. Mr. Varun Siddaraju realized that setting up a business was the best way to do this. His professor introduced him to the exciting world of AR, VR & XR and it captivated him. He researched extensively about the domain and its applications. He found that the technology could reduce costs in almost every industry.

This led to the creation of a mixed reality development agency and Mr. Varun Siddaraju is excited to be a part of this dynamic and growing industry.

Business Model

VeeRuby has an agile in-house team, who are experts in development, 3D designs and UI/UX design. This allows VeeRuby to deliver custom, high-quality solutions. Along with the in-house talent, collaborative partnerships with vendors are also maintained.

Competition & Differentiation

Mr. Varun Siddaraju stated that the company’s competitive edge is due to its early market presence, research history dating back to technology’s early days, commercial success, well-defined sustainable roadmap, and continuous improvement.

VeeRuby’s clients are from varied sectors which include education, healthcare, manufacturing, retail, and marketing. About 45% of clients are repeat clients which shows customer satisfaction and our expertise in AR, VR, and MR technologies.

Support System

VeeRuby ensures that it has a robust support system to address queries of its clients. They have continuous access to a dedicated support team which is reachable through various mediums. Along with that, there is comprehensive documentation and user guides of their products/services. All this ensures that their clients have a seamless experience and foster a long-term relationship.

Payment Structure & Minimum Budget Requirements

VeeRuby has a milestone-based payment structure and clients receive invoice upon completing milestones. The minimum budget requirement for Mixed Reality projects is $ 10,000.

However, the company is ready to discuss projects below this threshold to accommodate business of all sizes. In 2022, the company handled projects ranging from 10,000$ to 40,000$.

Vision for the Future

In the next decade, VeeRuby Technologies wants to see itself as the leader in delivering cutting-edge AR, VR, and XR solutions. The company believes that this technology has the potential to transform all sectors of businesses including healthcare, manufacturing, education, and marketing.

The company has well-defined objectives for the future which include augmenting its team of experts, pioneering new products, forming strategic partnerships, and fostering accessibility of AR, VR, and XR technologies.

These technologies can catalyze positive change globally, tackle real-world challenges, and change people’s lives. VeeRuby will disseminate insights through research publications, blog posts, and participation in industry events.

The company is slated to achieve its objectives in the next decade. Mr. Varun stated that as the company is looking forward to the future, it resolutely believes that AR, VR & XR have boundless potential.

You can also go through this detailed interview on GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combes the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs

About the Author

As a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and providers. Anna’s dominant role is to figure out company achievements and critical attributes and put them into words. She strongly believes in the charm of words and leverages new approaches that work, including new concepts that enhance the firm’s identity.

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